When selecting eye shadow, think about your natural eye color.
In general, you want to compliment your natural eye color. For instance, blue eyes are rather cool -- so a brown or rosey shade offers a warming component. Brown eyes, then, are already warm -- so cool them off a bit with a gold or green shade. Exotic green eyes work well with lavender .. although a natural mocha builds drama. Hazel eyes are enhanced with pale yellow or deep green.
Think both brow bones and eyelids -- you may want lighter shades on the brow and darker shades on the eyelids. Light eyeliners also tend to make your eyes appear brighter.
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